Concession stands for retail concessions, exhibitions, mobile trailers, catering concessions and leading brands
First Franchise specialises in matching concessions with forward thinking garden centres. We have a rapidly growing portfolio of highly successful and respected lifestyle and leisure retail concessions brands that are all actively seeking retail space within garden centres.
Concession stands are an intrinsic part of modern garden centre retailing, adding to the overall appeal and relaxed informal shopping environment that make garden centres the consumers choice of retail destinations. Concession villages and shopping Malls anchored by garden centres are supported by many of the country’s leading high street retail companies and they attract the leisure and tourist consumers in addition to the everyday shopper.
Concessions trade as independent businesses from their own designated area and have their own staff and till points. Long term concessions trade under contract; usually a lease or licence. Unmanned concessions and short term concessions use promotional space, external exhibition areas and concession stands to either generate leads, promote new product launches or to promote their brands as a direct sale to consumers. Major brands have recognised the opportunity to target shoppers in destination garden centres and are using the unmanned and short term concession route to reach discerning home owners.
We also arrange short term concessions through our Promotional Space website. Our team of experienced agents manage advertising space and exhibition areas suitable for mobile catering vans, concession stands and an extensive range of internal promo activities.
Our Directors and consultants have an intricate understanding of garden centres, retail concession management and retail development strategy. The company is committed to offering the highest standards in concession advice and operates with the principle objective of providing its clients with an unbiased, professional service.