The garden centre concession specialists

Growing the garden centre with the UK’s leading retail brands

Garden centres have become the shopping destination of choice

Since 2000 we have been helping to establish garden centres as retail destinations, through collaborative concession partnerships. 

Garden centres are now multi-retail businesses that are the destination of choice for many shoppers.  

Our tailored approach, of introducing specialist concession partners that match the host brand, generates higher annual footfall and increased rental returns for the garden centre.

25 years and over 3,000 businesses

First Franchise has been at the forefront of concession partnerships for over 25 years, specialising in the garden centre market and establishing garden centres as the place to visit at the centre of local communities.

Our work has helped the industry evolve from traditional horticultural businesses, to multi-channel retail operations that are destinations in their own right.

Garden centres have become significant landlords, with the larger groups hosting hundreds of concession partners, trading from shops, or within the demise of the host store.

Our range of retail partners is extensive, we have installed over 3,000 new businesses, and have been responsible for introducing the majority of the large retailers to the industry, with many now firmly established as traditional garden centre concession brands. 

We work with specialist planning, design and property consultants, and with our partners “Appetite Me”, we offer Farm Shop & Restaurant design, construction and operation, along with branding, P&L forecasts, and bespoke food and gifting ranges.

Working with the UK's leading:

Garden centres

Concessions

Our services

Concession brands